During the period of primitive accumulation of capital in our country in the “dashing 90s”, business was perceived as an art to make money by any means and by any means, which was the main mission of the business and no one was engaged in strategic goals. The mission “for beauty” could be afforded by large Companies, banks that began to appear in the early 2000s, and this was perceived as a tribute to fashion, an attempt to bring the Company’s “marafet”.

If we talk about today, those Companies that have survived the difficult 90s and have proven their stability and viability cannot live without the Mission and an understanding of what they were created and work for. Quite simply, a business that today thinks about money will never be big. So, for example, if you have a fast food kiosk, the Mission is not required - you can not worry about your 10% margin. And if you think that you need not one fast food kiosk, but 10-15, and not only in the capital, but also in other cities of the country, then you will have to deal with society in the broad sense of the word. You will need to understand - why are you doing this? You will need to understand - how will you explain to society your usefulness, how will you conduct a dialogue with the authorities? Today, even young Companies, which consist of 3 people from the very beginning, are already beginning to formulate the Mission, because this is an intangible incentive for employees to work and to focus the attention of customers.

The mission is the self-identification of the Company, an understanding of the goals of the business, the content of the activities that it transmits to the society, with the help of which it establishes harmonious relations with the employees, the authorities and other institutions with which it wants to deal.

The mission is the basis of the Company, the basis of the Company's brand. From the Mission go those meanings that the Company begins to promote to target audiences.

Mission - the activities of the Company, which is needed by society. When forming the Mission, great attention is paid to the social responsibility of the Company. Social responsibility of business is not something to society. Social responsibility is one of the components of a business. The environment in which the Company operates.

The “hidden” natural desire of the Company to make a profit is reflected in the Mission by declaring an increase in its efficient operation.

The Company's division, which will declare the Company's Mission, should use honesty and maximum openness, which does not contradict common sense, and in no case should PR elements be used.

Mission - the content of the Company. Effective investment - an investment in the content, that is, in the Company's Mission.

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Application. Procedure for the provision of services: election of the Mission Company