InBridge Consulting analyzed the number of resellers of goods (Reservation) in the wholesale trade of Ukraine in Q1 2019 (the number of intermediaries to the final consumer) and found that this figure was 2.1, incl. for food products - 2.3 and non-food products - 2.1. For the food group of goods, the most intermediaries go to the final consumer with tobacco products (a ratio of 5.2), eggs (4.8), edible salt (3.2) and least of all meat and meat products and grapes (1, 2) , wine and beer (1.6), pasta (1.7). For non-food products, the following product groups have more intermediaries to the final consumer: gasoline and aviation (5.1), heavy fuel oil (4.2), office furniture, machinery and equipment (4.0) and least of all ore metal (1.0), ferroalloys and products of primary processing of steel (1.1), coal (1.2).

Reducing the number of links in the product distribution process and the cost of bringing goods from the manufacturer to the consumer is one of the ways to improve the efficiency of the Company's activities.

Reference. For the analysis of the number of links, information from the State Statistics Service of Ukraine was used.